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Moe’s Record Shop Rebrand

Brand IdentityA brand identity for a local record store serving as a community space for Gainesville, GA vinyl enthusiasts and as an expansion for online record shopping.




Challenge:
I love record stores! Although I have only been to a few, most record stores give off a homey and comforting energy. Since there is only one record store at home (Gainesville, GA), I challenged myself to create a new identity.

Goal:
During my process, I plan on researching the history of the record-selling industry to help differentiate Moe’s Record Shop from other local record stores. In my results, I would like to show a boost in brand image, customer interaction, and social media engagement.

Full Process Presentation Soon




Click below to learn my process

Process