Decatur Bicentennial Identity Process

Purpose

For a year-long SCADpro, The City of Decatur called on the film department to interview 200 residents about their lives to celebrate their 200th birthday. Designers were asked to create visuals for various moving parts to promote this campaign. The best direction will be used throughout the city and gain heavy visibility.

The overall goal of this project is to create a memorable event identity that gets residents excited about telling the stories that impacted their lives. My personal goal is to create a campaign centered around community and empowerment.

Project Details

Each designer will create a series of 3 design directions to present to SCADpro. For each direction, all designers must use the copy, logos, typography, and brand colors given by the City of Decatur.

Copy

Share Your Voice (Headline)
Connect and Reflect (Subline)
Decatur is turning 200! In celebration of the bicentennial, the City is recording 200 stories about life in Decatur. We can’t wait to hear yours! (Body Copy)

City of Decatur Bicentennial Logo

Typography: Museo 300, 700, and 900, Montserrat Bold and Regular

City of Decatur Color Pallete

Moodboard

Sketches

Iterations

Feedback

Direction 2 was the best option
This direction is the most empowering and people-centered
For all designers, the main healine changed from “Share Your Voice” to “Share Your Stories”

Deliverables

The final deliverables will include:

Posters (24” x 36”)
Postcards (4” x 6”)
Directional Signage Template (50” x 24”)
Social Media Templates (1080px x 1080px & 1080px x 1920px)

Results

Challenges
Although my design direction was well received by my peers, it did not make the cut as the final event campaign because it was more focused on the people rather than Decatur itself. After receiving that feedback, I understood that my idea was appreciated conceptually but it was not ideal for the final campaign.

Successes

Greatly enough, there was room to expand on this project. Even though it was not selected, I was able to update my direction and continue to add to the existing concept as if my direction was selected.

Final Mockups

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